Dear Telecom Team!! More big wins, products for telcos, events and sales tools are coming your way this March! If you want your customers to receive the external part of the newsletter please send me their fax number !!!! Remember to keep the sales success stories rolling so you can gain visibility and help leverage HP success. Regards Anne Ciolfi TELECOM BUSINESS MARKETING About the newsletter... The newsletter is divided into parts. Part 2 is Company Confidential and should not be shared with customers. Part 3 is called "HP IN TELECOM NEWS UPDATE" and can be sent directly to your customers via X.400 of HP OFFICE FAX. If the article is applicable to a particular region, we have designated it with for Worldwide, for Americas, for Asia-Pacific and for Europe. Your feedback on the newsletter is always welcome. * * * You will probably want to print this out - it is long. * * * Americas Editor - Nancy Burgess 408/447-1030 Europe Editor - Anne Ciolfi 33-76-62-5093 Asia-Pacific Editor - Serena Chang 65-279-2303 # # # Index for March 1993 Telecom Industry Marketing Newsletter: ------------------------------------------------------------ Internal News (Part 2) > SALES SUCCESSES/NEWS HP Wins Pac Bell Data Center Business Hugh Kuhn /HP Pac Bell Team Swedish Telecom Success Christer Gauffin/HP Sweden HP Wins in Norway Three Ways! Geir Myrold/HP Norway > PRODUCT & SERVICES NEWS Americas Telecom PSO Update Laurie Vasquez/PSO Singapore Network Organization Kiong Hong TAY/SNO SNO News Kiong Hong TAY/SNO 9000/800 F/G/H/I Class Servers in Central Office Environments Phil Brotherton/GSY CO GTE Success Ken Farris/HP Sales SNAPlus Release 2; Expands Client/Server Connectivity for SNA Environments Scott Emo/GSY Desktop Productivity Guide Available Chris Woodward/WSG > CHANNEL PARTNER NEWS Interactive Systems Part of Systemhouse Nancy Burgess/TBM Americas > SALES TOOLS/EVENTS Supercomm '93 Coming April 20 - 22 Andy Gee/TBM Americas Power to Empower for Telecom Vonnie Jones/CSO Americas Asia Telecom 93 Serena CHANG/TBM AP IN Network Seminar Ingrid Standen/UK Telecom Training Roll-out Americas Clark Macauley/HP Field New Sales Tools for Wireless Valori Stitt/TBM Americas # # # >>>>>>>>>>>>>>>>>>>>>>>> SALES SUCCESSES/NEWS <<<<<<<<<<<<<<<<<<<<<<<<< ************************************************************************ HP Wins Pac Bell Data Center Business Hugh Kuhn /HP Pac Bell Team * Company Confidential * ************************************************************************ Summary ------- In June of 1992, HP was awarded a contract with Pacific Bell which fundamentally changed our relationship from a "vendor" to a "vendor-partner". This contract is a multi-year agreement involving highend UNIX servers specifically for deployment in Pacific Bell's Data Centers in the state of California. As a result, HP is now the exclusive provider of UNIX systems to Pacific Bell for their Data Centers, and will work closely with Pacific Bell to ensure that key applications are available on the HP 9000 platform. Jointly we will develop new operations and system support procedures for Pacific Bell's operations staff to reduce their maintenance and administration costs while moving existing and future DEC-, Pyramid-, Tandem-, and Unisys-based applications to HP. Business Problem Addressed -------------------------- Pacific Bell's Data Center operations environment had evolved into a complex, expensive and inefficient collection of platforms from dozens of vendors. This environment required Pacific Bell to employ system administrators for several different operating systems, to train operators and staffs on a plethora of different hardware technologies, and to manage dozens of different support contracts and vendor relationships. In addition, Pacific Bell was forced to go to competitive bid for every individual application project that would require Data Center deployment. This had become an expensive and time consuming process for them. Sales Cycle ----------- The HP sales team of Paul Alfano, Hugh Kuhn and Bob Mitchell had been working for several years to close individual deals at Pacific Bell as well as to position HP's products in a "preferred" stature. In 1990 all HP 9000 products were placed in the "TARGET PLATFORM" (or top tier) of Pacific Bell's Approved Product List. HP shared that role with Pyramid (for highend systems) and SUN (for workstations and mid-tier servers). In late 1991 the team met with Pacific Bell's Vice President of Data Center Operators and discussed the possibility of a closer relationship between our companies. At that meeting, the concept of a "winner-take-all" RFP was received, with the advantages of a single "vendor-partner" volume purchase agreement sketched out. The idea took hold, and the stage was set for a late spring RFP. The competitor was Pyramid. Why HP Won ---------- The sales team positioned a number of HP's strengths with Pacific Bell during the pre-RFP period. As a result, the final evaluation and shoot-out with Pyramid included: 1. Product line scalibility, up-gradability and highend capacity, 2. Product hardware reliability, 3. Support capabilities and reputation, 4. High availability offerings, 5. Corporate financial strength, and 6. Relationships with M/W/DVBE's (minority, women or disabled veteran businesses). In the end HP won because of its strengths in these six areas, as well as our aggressive and creative customer support proposal, our pricing proposal, and our technology leadership and futures. The PSO and SSO helped considerably in structuring a support and consulting services plan that transcended HP's cumbersome organizational boundaries to meet Pacific Bell's Data Center requirements. What Does It All Mean to HP? ---------------------------- 1. $9 million booked in the first 120 days by Pacific Bell 2. Strong leverage to other HP telecom sales teams as Pacific Bell helps drive third party applications to the HP platform (i.e., LMOS and Predictor from AT&T, Apertus Technologies, Objective Systems Integrators (OSI), Bellcore BAE...) 3. Elimination of future RFP's for Data Center based applications. HP wins by default 4. A closer working relationship with mutual goals 5. Elimination of Pyramid from Pacific Bell ************************************************************************ Swedish Telecom Success Christer Gauffin/Sweden * Company Confidential* ************************************************************************ Swedish Telecom (TELEVERKET)* has chosen HP as their preferred vendor of Open Systems. The initial system integration project signed for $ 4.6 M. The search for a long term Open System partner started early in 1992. The qualification process was built around a large Customer Service application project. The new system will off-load IBM and UNISYS mainframes and by 1995 - 96, the central mode will serve 7 - 8000 users and contain 900 Gb of data. Competing for the deal were the existing vendors UNISYS, IBM, DEC, and NCR. HP entered the competition late, in September 1992. In January HP was the winner together with the partners involved: Computer Associates, SYBASE, and Applied Information Sciences (AIS), a Washington, D.C. based, UNISYS Gateway provider. Our combined competence made the difference. The Swedish Telecom expects to train some 500 system developers on the platform. With present IT spending of over $ 100 M per year, the Swedish Telecom represents a major opportunity as most of the existing equipment will be replaced over the next few years. For 1993 the activities will focus on application development and competence transfer. The hardware used for the first phase of the project is 2 HP Series 800/G40's and 2 HP Series 800/H40's plus a Series 715/50 Workstation. *) The Swedish Telecom employs 40,000 and has a revenue of $ 5 B with 6,000,000 subscribers. Contact persons: SR Christer Gauffin, phone 46-8-750 2119 PSO Kjell Schyberg, 46-8-750 2252 ************************************************************************ HP Wins in Norway Three Ways! Geir Myrold/HP Norway * Company Confidential * ************************************************************************ Read about three big wins in Norway for #1) HP with OpenView, #2) HP as Norway's preferred UNIX supplier and #3) HP with Sybase in the external part of the newsletter. For further information on all three wins, contact Geir Myrold, Hewlett-Packard CSO Account Manager, Norwegian Telecom, phone 47-287-97- 00. >>>>>>>>>>>>>>>>>>>>>> PRODUCT & SERVICES NEWS <<<<<<<<<<<<<<<<<<<<<<< ************************************************************************ Americas Telecom PSO Update Laurie Vasquez/PSO * Company Confidential * ************************************************************************ Do you have customers or accounts who are struggling with issues concerning migration toward Open Systems or Client/Server Environments? Do they know (or think they know) where they want to go, but don't know all of the how to's involved in how to get there? Well, the Telecom PSO can help! Consultants and professionals in the Telecom PSO have been working with Telecom accounts experiencing these same kinds of issues over the past several years. The PSO has used their experience in these activities to develop products and services that can be applied in many different accounts. These services particularly address issues and roadblocks experienced by many customers in the process of transitioning to an Open Systems environment. Read on, as we share with you two new services offered by the Telecom PSO that can make the difference in your customer's level of success! If you have any questions on the following services or need additional information, please contact the Telecom COE Manager, Dave Taylor, at Telnet 699-4350. Information Technology Infrastructure Consulting (ITIC) ******************************************************* Customers who are moving to Open Systems or a Client/Server architecture need to know how to develop an IT Infrastructure that is interoperable, open, scalable, portable, manageable, and affordable. If you have customers who are moving to mainframe alternatives, they will soon be using technologies and processes different from those used on the mainframe. These customers also need help in designing and implementing their IT Infrastructure - an infrastructure that permits interoperability with existing mainframe applications and databases. It is also important to begin early planning for successful migration of these resources off the mainframe and into the new environment. Our new solution service, Information Technology Infrastructure Consulting (ITIC), can be used on a project-by-project basis to help identify requirements and candidate solutions, select the best fitting solutions, and document processes so that the customer's application systems can evolve as future changes in technology or business needs occur. This service has been described as the "HOW TO" for migrating to an Open Systems/Client Server environment. It has proven to be of high value for several of our accounts. If you have an account that could benefit from this type of service, give us a call! Operational Environment Test and Analysis (Stress Testing) ******************************************************************** Most software design and development groups have some form of application and code test suites that help determine if development code is ready for the production environment. Many of our customers are finding that their traditional test programs do not adequately exercise all of the components of their new client/server architecture. Some of our customers do not even understand the implications of their new system architecture design on their testing programs. The Telecom PSO has helped one major telecom account pioneer a new class of testing for client/server computing, called the Operational Environment Test and Analysis (OET&A). This testing process differs from the traditional stress test in that it looks at new test elements required by the new client/server architecture like: 1)LAN, 2)Server RAM and OS tuning parameters, 3) disk file organization, 4) application resource usage, 5) SNA communications lines, and 6) TCP/IP backbone bandwidths. The Stress Testing service looks at all elements and attempts to strengthen the infrastructure while at the same time pushing all of the pieces beyond expected loads. In the original account where this service was used, the testing parameters helped the customer uncover a number of critical software issues before their end-user customers were ever exposed to the new code. If you have an account that could benefit from this type of service, or an account that needs to learn more about why they need this type of service, let us know. We will be glad to help!! ************************************************************************ Singapore Network Organization Kiong Hong TAY/SNO * Company Confidential * ************************************************************************ SNO's Mission Statement ----------------------- As one of the key geographic divisions of the TSBU organization, SNO will deliver profitably: 1. World-class Customer Network Management (CNM) and Mobile Communications Infrastructure Products World-wide and, 2. Telecom-related Value-added Project Services, jointly with Partners (including HP PSO), in the Asia-Pacific Telecom Marketplace. This will enable: 1. Breakthrough Productivity and Quality Gains for our Customers and, 2. HP's Leadership in the Telecom Industry. SNO Team - Key Players ---------------------- Ed YANG General Manager (Telnet 520-2000 or +65 279-2000) Chin Hong LEE Marketing Manager (Telnet 520-2328 or +65 279-2328) Perry HUANG R&D Manager (Telnet 520-8770 or +65 279-8770) Kiong Hong TAY Product Marketing (Telnet 520-8647 or +65 279-8647) & CNM Product Mgr Robert GASSER Programme (Aust) (Telnet 272-2015 or +613 272-2015) & Dev't Tools Product Manager Peter TAY Product Manager (Telnet 520-2316 or +65 279-2316) (Mobile Comm) Fook Onn KOK Product Manager (Telnet 520-2306 or +65 279-2306) (Asia-Pacific Project Services) Felix LEE Tech Mktg Manager (Telnet 520-8729 or +65 279-8729) Wilson ANG R&D Project Manager (Telnet 520-8756 or +65 279-8756) (CNM Solution) Hui Lin LIM R&D Project Manager (Telnet 520-8763 or +65 279-8763) (Architecture & Standards) David CHUA R&D Project Manager (Telnet 520-8762 or +65 279-8762) (Asia-Pacific Project Services) Lam Joen TONG R&D Project Manager (Telnet 520-8797 or +65 279-8797) (CNM Product) (NB. SNO's Fax No is +65 272-2780) **** OF KEY INTEREST TO YOU **** Two key persons appointed at the Telecom Business Marketing Organizations to provide geographic CNM sales and market development coverage are: Renee YANDELL CNM Program Manager (Telnet 779-5194 or +33 7662-5194) (Europe) Dan SISSON CNM Program Manager (Telnet 447-1516 or +1 408-447-1516) (Americas) ************************************************************************ SNO News Kiong Hong TAY/SNO * Company Confidential * ************************************************************************ 1. SNO successfully launched the HP OpenView HARMONi platform software product in Europe during the "Telecome Together" Event in Paris on the 19th and 20th January 1993. This product will also be officially launched in the Asia-Pacific super region during March and in the Americas super region in June. The product (Rel 1.0) will be MR'ed on 31 March 93. The HP OpenView HARMONi platform software is a development platform which enables telecommunication organizations to develop and deliver the Customer Network Management (CNM) service solution to their customers, focusing on the management of telecommunication services and the Customer Premise Equipment associated with these services. The HP OpenView HARMONi platform software uses key components of the DME-endorsed HP OpenView Distributed Management platform software. 2. SNO delivered an early release version of the HP OpenView HARMONi R1.0 product to AOTC in January 93. 3. SNO is completing the design specification of an Integrated Fault Network Management Systems for Hong Kong Telecom. This will position help HP strongly in Hong Kong Telecom in future projects. Well done HP Hong Kong! (NB. HP OpenView HARMONi was formerly known as HP OpenView TIE/CNM) ************************************************************************ 9000/800 F/G/H/I Class Servers in Central Office Environments Phil Brotherton/GSY * Company Confidential* ************************************************************************ GSY has always known that our 9000/800 F/G/H/I Class Servers deliver smoking performance. Now we know that our systems may smoke, but they don't burn. In mid-January, HP and Bellcore, the R&D lab for the Regional Bell Operating Companies, subjected the F/G/H/I family of servers to component needle flame testing and a full system burn test. The results were excellent! Without any modification, the 9000/800 F/G/H/I server family was determined to be in conformance with Bellcore's rigorous NEBS flammability specification for equipment installed in Central Office (CO) environments. This success is a competitive advantage for HP since we are the first system vendor to have a general-purpose midrange server analyzed by Bellcore and determined to conform with its NEBS CO flammability specification. In addition to industry leading price/performance and the robust commercial operating environment of HP-UX, the 9000/800 F/G/H/I servers now offer our Central Office customers the most complete set of features targeted at their environment of any major systems vendor. These features include: Compliance with Bellcore's NEBS environmental specifications for equipment installed in Central Offices * Compliant with Bellcore's NEBS flammability specification. * Compliant with Bellcore's NEBS shock and vibration specification. * Compliant with Bellcore's NEBS Zone 4 seismic specification. * Compliant with Bellcore's NEBS temperature ranges requirements on all components except tape backup media. * Compliant with Bellcore's Central Office humidity specification. CO targeted product enhancements * Datakit interface support * 48V/60V power supplies * Alarms * CLEI labeling Standard product features important in Central Office environments * Broad family of servers delivering industry-leading price/performance * Standard, robust and proven HP-UX operating system * Remote diagnostics and remote console * Remote software distribution * Network management and extensible agents * Logical Volume Manager * Disk mirroring and Switchover * Powerfail battery back-up * Automatic over-temperature shutdown * Servers designed for mounting in standard EIA cabinets We expect to have a copy of Bellcore's written comments on the flammability test by May 1. Also, be aware that many of the telcos have their own CO specifications, although they tend to mirror the Bellcore NEBS requirements. For more information regarding the 9000/800 servers and their use in the Central Office contact Elizabeth Caloyannis at 408-447-1024. ************************************************************************ CO GTE Success Ken Farris/HP Sales * Company Confidential* ************************************************************************ As part of the Strategic Relationship between GTE and HP we are now shipping a Central Office Computer available for all Telco's. January 15th HP/ISD (Integrated Systems Division) shipped the first General Processing Units GPU's to GTE for deployment in their switching offices. In June 1992, GTE asked HP to look at building a special computer for multiple applications to be deployed over several years. HP/ISD visited GTE's CO in Lexington to see the product as it was produced by VoicePlex (a software company) in order to evaluate bidding on the opportunity. After several months of design work HP/ISD, GTE and VoicePlex agreed on a design, and a $1.2M order was placed on Oct. 31st which started the manufacturing process. GTE will use the GPU as the Intelligent Peripheral for their Advanced Intelligent Network development efforts. Although the current product is Intel based, the agreed upon plan between GTE and HP is to migrate this solution to PA RISC. Today HP can offer to any Telco an EISA backplane, 486 processor that can meet many of the NEBS requirements. This is a unique opportunity for HP to establish and expand the Central Office Intelligent Peripheral opportunities in the Telecom Industry. In addition, HP can offer the current Series 800 systems (the "Nova" product family), which meet virtually all of the NEBS requirements, for both AIN and Network Operations opportunities. (See article on the Series 800 in this newsletter for more information.) GTE has plans for at least two GPU's per CO Switch in their service areas country wide over the next two years, plus many other applications are under development. The current applications are voice processing (VoicePlex is the software supplier, contact Susan Nash, HP 1-830-8790) and billing (gather billing information from the switch for the printing of the bills). The major advantage for GTE is the investment savings that a common platform provides to GTE's support organizations. CONTACTS: Sales Rep. Ken Farris 1-214-699-4137 ISD Factory Rep. Eric Fernwood 1-407-338-6941 ISD Program Mgr. Dushyant Sukhija 1-408-746-5387 ************************************************************************ HP Announces SNAPlus Release 2; Expands Client/Server Connectivity for SNA Environments Scott Emo/GSY * Company Confidential* ************************************************************************ Are your Telecom customers asking for enhanced IBM communications for the HP 9000 Series 800? Now, GSY announces Release 2 of the HP SNAplus family of communications products. The new release is based on a client/server model, which allows HP business servers access SNA networks. SNAplus Release 2 adds to the SNAplus program with a set of new products and capabilities that significantly enhance HP's offering in IBM communications, and strengthens HP's position as the premier UNIX system mainframe alternative. The SNAplusLink product has been expanded to support SNA over Token Ring. SNA over Token Ring supports both 4 Mbps and 16 Mbps speeds, a dramatic increase over the previous communications speeds. SNAplusLink also adds SNA over X.25 which allows SNA traffic to go over an X.25 network, providing customers with greater communications flexibility and a bridge to standards- based networking. SNAplus Release 2 enhances SNAplus3270 with Motif(tm) and seven-color support. Release 2 also enhances SNAplusAPI, a collection of APIs that makes it easier for application developers to develop SNA programs. Enhancements to SNAplusAPI for Release 2 are NetView API, which allows programmers to build network management support into their applications; and LUA API, which allows access to different logical units including LU0, 1, 2 and 3. Using these programming calls, application developers can now build specific commands to printers and terminals. Also included in the SNAplusAPI is LU 6.2, which was available with SNAplus Release 1. LU 6.2 allows program-to-program communications for applications like file transfer, remote database queries and electronic-mail access. SNAplus Release 2 also includes SNAplus3179G, which emulates IBM's 3179G color graphics display station, provides cut-and-paste capability and supports three window sizes. In addition, SNAplus Release 2 includes SNAplusRJE, which emulates an IBM 3770 terminal and supports batch processing to IBM mainframes. All the SNAplus products and enhancements are available March 1, 1993 and run on the HP-UX 9.0 operating system. For more information, please see the Networking Hotline, subject SNAPLUS. ************************************************************************ Desktop Productivity Guide Available Chris Woodward/WSG * Company Confidential* ************************************************************************ HP's Workstation Systems Group Market Development has just updated its guide to desktop productivity solutions for HP-UX. This guide is a handy reference for customers and HP field reps in the telecommunications industry where demand for spreadsheets, word processing packages, presentation graphics software and other business solutions requires us to offer a strong suite of desktop productivity software. The guide provides basic information like product descriptions, prices and who to contact for more information. WordPerfect, Lotus and more than a dozen other vendors are listed. To get a copy of this 12-page guide contact Chris Woodward at WSG in Chelmsford, Massachusetts: (508) or T 436-5032. >>>>>>>>>>>>>>>>>>>>>>>> CHANNEL PARTNER NEWS <<<<<<<<<<<<<<<<<<<<<<<< ************************************************************************ Interactive Systems Part of Systemhouse Nancy Burgess/TBM Americas * Company Confidential * ************************************************************************ Interactive Systems, an HP Channel Partner for telecom, has been acquired by SHL Systemhouse. Interactive Systems was a subsidiary of Eastman Kodak, providing UNIX systems integration. SHL Systemhouse is amongst the largest systems integration organizations in the world with over 3500 employees and revenues exceeding $700 million. They serve a wide variety of commercial, government and OEM customers in the planning, building and management of computer-based systems. They were recently named by the Gartner Group as the "leader in client-server consulting and development" and commended on having both a clear vision and the wherewithal to fulfill that vision. The acquisition by Systemhouse allows Interactive to serve their customers with a broader pool of talent and technology. The HP Channel Partner sales rep for Interactive is Steve Chaco, phone 708-255-9845, ext.2152. >>>>>>>>>>>>>>>>>>>>>>>> SALES TOOLS/EVENTS <<<<<<<<<<<<<<<<<<<<<<<<<< ************************************************************************ Supercomm '93 Coming April 20 - 22 Andy Gee/TBM Americas * Company Confidential * ************************************************************************ Be sure to attend this year's SUPERCOMM '93 International Conference and Exhibition on April 20-22 in Atlanta at the Georgia World Congress. Over 450 exhibiting companies and 23,000 industry professionals from over 80 countries are expected to attend. This year's event offers numerous seminars and lectures for both the technical and non-technical telecom professional. HP is a Telecommunications Industry Association (TIA) member, and this allows you to receive the membership rate on registration fees. Our membership number is 16647. For more information on the sessions offered, registration fees, hotel information, etc,. please call, FAX, or write: Telecommunications Industry Association (TIA) 900 Jorie Blvd, Suite 220 Oakbrook, IL 60521 Phone: 708 990-1460 FAX: 708 990-2078 HP's CSO and T&M divisions will share a 2,000 sq. foot booth highlighting our products and solutions in the areas of Network Operations & Test, Business Support Systems, and Integrated Solutions. In addition, there will be a telecom specific Empowering Through Integrated Solutions seminar; AKA, Power to Empower, to be held at the Omni Hotel adjacent to the World Congress Center. The HP booth theme will be "Keeping you ahead in tele- communications". Channel partners include, but not limited to, will be: Accugraph Apertus Carnegie Group DGM&S Kenan Prism Systems Voiceplex ************************************************************************ Power to Empower for Telecom Vonnie Jones/CSO Americas * Company Confidential * ************************************************************************ Please note that the upcoming "POWER TO EMPOWER" workstation seminar to be held in Atlanta on 4/27 has been rescheduled. SINCE THIS SEMINAR WILL FOCUS SPECIFICALLY ON THE NEEDS OF THE TELECOM INDUSTRY, it will be held in conjunction with the upcoming SUPERCOMM TRADE SHOW (April 19-22) in Atlanta. NEW DATE: April 20, 1993 Afternoon session NEW LOCATION: Omni Hotel 100 CNN Center Atlanta, GA Extra invitations will be available in early March. A complete detailed write-up on POWER TO EMPOWER was sent out to all telecom sales reps on Feb. 22 via HPDESK. Linda Haasis (404-916-8845) is the marketing program integrator for this event. ************************************************************************ Asia Telecom 93 Serena CHANG/TBM AP * Company Confidential* ************************************************************************ Asia Telecom 93 will be held in Singapore this year from May 17 - May 22, 1993. This event is organized by the International Telecommunication Union (ITU) and like the Geneva Show, it is also a once-in-four-year event. The theme for this is "Telecommunity : the next era of growth" Symposia will run concurrently with the exhibition for the full week. To date, a total of 130 companies have confirmed their participation in the show. There will be 4 symposia in all : i) Policy Symposium Strategy for Expanding Telecommunications Infrastructure 1. Focusing on the evolution of telecommunications within the Asia-Pacific rim 2. The global network of telecommunications 3. Challenge of telecommunications development 4. Strategic issues on standards 5. Trends of mobile services 6. Role and future policies of satellite communications 7. Co-operation and competition 8. Achieving the full potential of the future ii) Technical Symposium Technological Challenge: Interfacing Regional Needs 1. Network evolution : the present and beyond 2. The user defines new services 3. Technological advances 4. Mobile communications 5. Broadcasting 6. Radio & satellite iii) Regulatory Symposium Effective Transition through Regulation 1. Role of regulation 2. Regulatory round-up : Asia - regulation & telecommunications investment 3. Regulatory round-up : elsewhere - regulation & telecommunications investment 4. Interaction of regulations & market forces 5. Regulation of advanced services 6. Future outlook iv) Economic Symposium Telecommunications: the platform for economic growth & development 1. The impact of telecommunications on economic growth and development 2. Trade and technology issues 3. Finance & investment 4. Case studies on economic impact of restructuring in the telecom sector 5. Economic impact of deregulation, restructuring & privatization Details of the symposia can either be obtained through your local ITU rep or you can desk Serena CHANG or Bee Eng LEE. ************************************************************************ IN Network Seminar Ingrid Standen/UK * Company Confidential * ************************************************************************ The Intelligent Networks Seminar was held at Hewlett-Packard's Central London Offices on October 8th, 1992. The seminar objective was to make telecom companies aware of HP's position in the IN field which would hopefully initiate sales opportunities in this area. The positive response to the invitations to attend this event was extremely encouraging to the point where we had to limit places to specifically targeted customers. We had aimed at a minimum audience of 50, and 53 actually attended on the day. There was an excellent response to the speakers, who included Ruth Cox, (HP), David Rogerson (OVUM), Eric Buatois (HP), Nigel Derrett (HP), Patrick Savage (US WEST) and to the SCE Demonstration which was shown at Supercom in the USA and carried out by Michel Denneulin (HP). Generally the feedback about the event from the customers was very good and many requested more information and further discussions. Two companies in particular have expressed a positive interest in IN's, Vodafone Ltd and Ericsson; this may well result in potential business for the Telecom Sales group in this field. ************************************************************************ Telecom Training Roll-out Americas Clark Macauley/HP Field * Company Confidential * ************************************************************************ While many of you have been busy closing orders (THANKS for the over quota 1Q sales!), we have also been busy in evaluating the various options available to provide you with industry training. Background As most of you know, a survey of the SRs covering Telecom accounts was completed in September 1992. Based on the results of that survey, it became clear there was an immediate need for Telecom Fundamentals for a broad portion of our sales force. For the past two years, several SRs/DMs had been using various third party suppliers to provide Telecom training. We looked carefully at selecting one of these 'off-the-shelf' products with the hopes of buying rather than building Telecom training. What we found was that even the most popular course, "Telecom Fundamentals for Non-Engineers" by the Telestrategies Company, missed the mark in two key areas: 1) The technical level of these courses was much too detailed for most SRs selling to Telecom accounts. For example, the discussion on the T-1 line was a 3 hour long lecture. 2) There was little, if any, discussion on the business implications to a Telecom customer regarding any of these technologies or how a SR might sell these technologies. Most of these courses were designed for a very technical user audience in mind. At the same time as our evaluation, HP-Europe contracted with the San Francisco Consulting Group to deliver a 2 day lecture on Telecom Fundamentals. This course seems to have a better balance of technical versus business topics and is better suited to the needs of our sales team. We have contracted with SFCC to provide that same course, plus extensions, to the America's sales force. The good news is that you won't have to take time out of the field to travel anywhere to take it. We'll be providing it to you in audio tape format, with a copy of the handouts, that you can review at your convenience. The topics include: Telecom Industry Overview (both Americas and International) Telecom Industry Fundamentals Telecom Basics Transmission Basics Switching Basics Mobility Basics Signaling Basics Broadcasting Basics HP's Telecom Industry Solutions HP's Strategy HP's Solutions Differentiating the Competition Each separate module will be orderable from SMO by the end of April. A part number and complete ordering details will be sent to you as soon as they are known. Future course topics which are under development include: Business Support Systems Fundamentals Applications and solutions Operational Support Systems Fundamentals Applications and solutions Telecom Network Fundamentals Applications and Solutions Equipment Manufacturers Fundamentals We'll keep you posted on the progress of these additional training courses. Finally, if you have any special training needs that are not included in the above, please DESK or give me a call. Regards and Good Selling! Clark Macaulay, Sales Force Program Manager, Telecom, Utilities & Media, phone 404-916-8861. ************************************************************************ New Sales Tools for Wirelessq Valori Stitt/TBM Americas * Company Confidential * ************************************************************************ Several new tools are available for your use with customers in the wireless communications marketplace. (1) "Wireless Solutions from Hewlett-Packard" P/N 5091-6945E - New glossy, color, tri-fold folder with pocket, customer references (2) "Hewlett-Packard: A Wireless Solutions Guide" P/N 5091-6946E - New glossy, wireless communications industry solution guide, lists current worldwide solution partners (3) "Hewlett-Packard Takes TeleSciences' CASS System Worldwide" - Press release on CASS (Customer Acquisition Service and Support) on HP, contact Valori Stitt for copy, phone 408-447-0235. (4) "HP in the Wireless Communication Industry" - Press backgrounder highlights HP's commitment, key strengths, customer reference story, contact Valori Stitt for copy, phone 408-447-0235. * * * * END OF INTERNAL NEWSLETTER * * * *